The XAW logo is more than a design, it’s a visual inspired by our Egyptian heritage, sustainability, and beauty. The brand was born from a deep desire to relive and reinterpret Egypt’s rich cultural legacy, where candles and light were central to ritual and everyday life. Inspired by ancient practices, XAW embraces natural soy wax, a clean, eco-conscious alternative that honors the purity of traditional Egyptian oils once used to illuminate temples and homes.
The logo itself is heavily inspired by “The Bird Lady,” an iconic ceramic figurine from the Naqada civilization, one of Egypt’s earliest pottery-making cultures. She represents grace, femininity, and spiritual presence, aligning perfectly with XAW’s essence of elegance and depth.
Hidden within the logo is a subtle flower motif, representing XAW’s original mission to create a sustainable, earth-friendly brand. The idea was for every element to be reusable, from the clean-burning wax to the container itself. The candle cup were envisioned to have a second life as planters, decorative pieces, or refilled with new wax, creating space for future eco-conscious product lines.
While the current container is handmade glass, chosen for its artisanal charm and durability, the commitment to sustainability remains part of XAW’s long-term vision. Every flame lit is a step toward thoughtful living , rooted in history, yet blooming into the future.
Maker Story
The Story Behind the Logo
The XAW logo is more than a design, it’s a visual inspired by our Egyptian heritage, sustainability, and beauty. The brand was born from a deep desire to relive and reinterpret Egypt’s rich cultural legacy, where candles and light were central to ritual and everyday life. Inspired by ancient practices, XAW embraces natural soy wax, a clean, eco-conscious alternative that honors the purity of traditional Egyptian oils once used to illuminate temples and homes.
The logo itself is heavily inspired by “The Bird Lady,” an iconic ceramic figurine from the Naqada civilization, one of Egypt’s earliest pottery-making cultures. She represents grace, femininity, and spiritual presence, aligning perfectly with XAW’s essence of elegance and depth.
Hidden within the logo is a subtle flower motif, representing XAW’s original mission to create a sustainable, earth-friendly brand. The idea was for every element to be reusable, from the clean-burning wax to the container itself. The candle cup were envisioned to have a second life as planters, decorative pieces, or refilled with new wax, creating space for future eco-conscious product lines.
While the current container is handmade glass, chosen for its artisanal charm and durability, the commitment to sustainability remains part of XAW’s long-term vision. Every flame lit is a step toward thoughtful living , rooted in history, yet blooming into the future.