Vendor Biography

“U Athleisure” is an Egyptian brand providing women’s athleisure wear; which is a mix of both active and casual wear for the everyday use.  Our products range from leggings, tops, sports bras, t-shirts, thermals, hoodies,..etc, using different garments, 100% cotton, cotton blends, polyester, and U-DRI material. It’s a family business, run by two engineers, a fitness trainer, a journalist, and a marketing professional; whom all lead completely separate lives, but with a common love for fitness, comfort, and fashion. We felt like the Egyptian market lacked comfortable, affordable, and diverse sportswear for women. Everything was imported, western-centric and too expensive. Egyptian women’s needs are different, the climate is different, the atmosphere’s different. U is tailored to you and your needs. U is all about you: offering versatility, diversity, flexibility, mobility, comfort and the style you deserve while doing the things you’re passionate about anywhere, anytime. You can get to choose between our new U_DRI line, Poly-Line and our Cotton line. I was struggling to find something comfy to wear when I was pregnant; my skin was super sensitive that I only had to wear 100% cotton stuff. So, we introduced our 100% cotton line; and this summer we introduced our latest U-DRI line to suit and cater all your needs. To better serve our community, we produced CERTIFIED reusable cotton masks, meeting all the ISO standards and specifications by the Egyptian Organization for Standardization and Quality. U has taken baby steps in the production of a new line for young girls from 6 years and up; leggings, thermals, hoodies (soon) and face masks. Introducing U’s latest U-DRI leggings are made to absorb moisture from your skin, eliminating sweat stains whilst keeping you dry and clean. Its breathable material keeps the air circulating through the fabric and skin, ensuring the best comfort during high-intensity exercise regimes and day to day activities. Our products are designed to keep you and your leggings safe with our antimicrobial fabrics.