Vendor Biography

My name is Sarah El-Sheikh, I’m a working mother of one child.
I have worked in corporates ever since I graduated and have been beyond dedicated to my work & career which shaped & enriched my business experience; yet, finally, I decided to focus on my hidden personal passion which was always Fashion Design, and take it into a profession.
I decided to dedicate my time to this passion & start enrolling myself in several fashion courses, and this is when I felt my ultimate passion power!

“SIRAdesigns” combines comfort & elegance through every piece… The brand’s philosophy is to make every woman feel comfortable & relieved in her own skin with a touch of smart, yet elegant look & feel. Sira does not hammer on a specific age group nor certain circumstances, since we believe that every woman deserves to feel & look beautiful!