We have designed a luxury brand ,that is rich in craftsmanship,offering some of the most creative handmade fashion and home accessory items designed with only top quality materials including authentic high Egyptian cotton hand weaves to perfection.
Our project started from the depth of Upper Egypt to carry what our home land produces to the world of modernity ; in order to preserve our culture and heritage through art and fashion.
SAROUCHA was founded in 2015 with the talent of my sister and I, which is drawing on hand woven fabrics with the Arab, pharaonic and Egyptian motifs that our civilization had carried for us. We have had several partnerships with National and International institutions and forums inside and outside Egypt. It has given us a greater experience and confidence to penetrate the market with our authentic and exclusive products.
Our dream is to create a high quality Egyptian product that is globally competitive; one that reflects the richness of our pharaonic and historic culture and the beauty of blending colors, textures and design into our unique product lines. ( authentic hand Painted scarves – bags – cushions, Women fashion wear )
Soon we will launch SAROUCHA Home for home accessories.
Our latest achievements is we are awarded as top winners at Gtex Menatex Made in Egypt fashion designer contest 2022. We reached top five finalists to show our latest collection in the first fashion week in Egypt 2023 in partnership with designers from Morocco, Tunisia and Jordan.
Also,We are now honored to showcase selected since 2020 pieces of SAROUCHA Brand at the National Museum of Egyptian Civilization.
Maker Story
We have designed a luxury brand ,that is rich in craftsmanship,offering some of the most creative handmade fashion and home accessory items designed with only top quality materials including authentic high Egyptian cotton hand weaves to perfection.
Our project started from the depth of Upper Egypt to carry what our home land produces to the world of modernity ; in order to preserve our culture and heritage through art and fashion.
SAROUCHA was founded in 2015 with the talent of my sister and I, which is drawing on hand woven fabrics with the Arab, pharaonic and Egyptian motifs that our civilization had carried for us. We have had several partnerships with National and International institutions and forums inside and outside Egypt. It has given us a greater experience and confidence to penetrate the market with our authentic and exclusive products.
Our dream is to create a high quality Egyptian product that is globally competitive; one that reflects the richness of our pharaonic and historic culture and the beauty of blending colors, textures and design into our unique product lines. ( authentic hand Painted scarves – bags – cushions, Women fashion wear )
Soon we will launch SAROUCHA Home for home accessories.
Our latest achievements is we are awarded as top winners at Gtex Menatex Made in Egypt fashion designer contest 2022. We reached top five finalists to show our latest collection in the first fashion week in Egypt 2023 in partnership with designers from Morocco, Tunisia and Jordan.
Also,We are now honored to showcase selected since 2020 pieces of SAROUCHA Brand at the National Museum of Egyptian Civilization.