Vendor Biography

Bassant Abu Zeed, a Passionate architecture graduate who has always been fascinated by fashion and jewellery.

In 2020 while I was finishing my graduation project that was about exploring the relationship between fashion and architecture I was inspired by my buildings sketches and mood board and I decided to turn it into jewellery. Everything was moving so quickly, I started manufacturing, learning, shooting my first collection that was inspired by the work of the great architect Zaha Hadid.

what followed was a dream! I was interviewed by Ehky magazine just to get discovered by a reporter from Reuters to interview with the worldwide media agency, I was surprised, shocked and even did not believe what was happening! I was on TV channels everywhere in the middle east, newspapers, websites and magazines. Since then I decided to commit and dedicate myself to my art.

My mission is to explore the intersections between arts, to empower women, and to always keep my procedures used in my brand 100% sustainable.

So far I launched 3 jewellery collections, ZAHA, Fiorellini and my recent Arco Doro and I hope to continue making difference with my creativity.